CMO‑as‑a‑Service
Lihi Pinto Fractional CMO for B2B SaaS
High‑growth startups need senior marketing leadership
Led by Lihi Pinto, a marketing and revenue executive with more than 15 years of experience scaling B2B startup, our on‑demand service embeds a seasoned CMO into your leadership team without the long‑term commitment or overhead.
We don’t just advise; we build and execute the strategies that fuel sustainable revenue growth.
What Is
CMO‑as‑a‑Service?
CMO‑as‑a‑Service, sometimes called fractional CMO or outsourced CMO, gives your company access to executive‑level marketing leadership when you need it.
Unlike a consultant who drafts a plan and leaves, a fractional CMO becomes part of your team, working shoulder‑to‑shoulder to craft your positioning, generate demand and optimize every stage of your funnel.
Our approach extends this model further by integrating sales and revenue leadership through our CRO‑as‑a‑Service, giving you one unified growth engine.
Why Triple & Co. with Lihi Pinto?
Embedded leadership
Proven execution
Lihi Pinto has raised over $70 million and built a SaaS machine that tripled revenue again and again. She knows how to move from idea to impact, and she leads every engagement personally. Our Unique Triple Process identifies your scaling formula, builds a growth engine from marketing to sales and customer success, and executes best practices designed to triple revenue.
Full‑stack marketing and revenue support
Where others stop at strategy, we deliver end‑to‑end execution. From go‑to‑market planning, lead generation and content creation to sales methodology, pipeline management and customer success foundations, we build the teams, processes and assets your company needs to scale. Our CMO and CRO services are designed for B2B SaaS and align marketing, sales and customer success around shared growth targets.
ABOUT ME
Meet Lihi Pinto
Lihi Pinto is more than a consultant. She’s a builder and operator. With over 15 years in investment banking and high‑tech entrepreneurship. she has raised capital, built teams and created predictable revenue engines. She understands how to navigate the fast‑paced Israeli and global SaaS landscape and speaks both Hebrew andh English fluently, helping your company bridge cultures and markets. Her mission is to be the partner she wishes she had when she was an early‑stage founder.
Meet Lihi Pinto
Lihi Pinto is more than a consultant. She’s a builder and operator. With over 15 years in investment banking and high‑tech entrepreneurship. she has raised capital, built teams and created predictable revenue engines. She understands how to navigate the fast‑paced Israeli and global SaaS landscape and speaks both Hebrew andh English fluently, helping your company bridge cultures and markets. Her mission is to be the partner she wishes she had when she was an early‑stage founder.
Our Fractional CMO for B2B SaaS Startups Offering
Strategic marketing leadership
Go‑to‑Market & Positioning
Define your ideal customer profile, sharpen messaging and craft a differentiated story that wins attention.
Content & Demand Generation
Create compelling thought leadership and campaigns across channels to drive qualified leads.
Full‑stack marketing and revenue supBrand & Inbound Marketingport
Develop a consistent brand identity, website and assets that convert.
Account‑Based Marketing (ABM)
Implement Triple’s LEC method—Locate, Engage, Convert—to focus resources on your highest‑value accounts.
Competitive & Funnel Analysis
Identify your market position and optimise every step from awareness to conversion.
Revenue & sales alignment
Sales Strategy & Methodology
Define your ideal customer profile, sharpen messaging and craft a differentiated story that wins attention.
Content & Demand Generation
Create compelling thought leadership and campaigns across channels to drive qualified leads.
Account‑Based Marketing (ABM)
Implement Triple’s LEC method—Locate, Engage, Convert—to focus resources on your highest‑value accounts.
Competitive & Funnel Analysis
Identify your market position and optimise every step from awareness to conversion.
Funding & growth
strategy
Lihi Pinto’s background in investment banking means she can help you identify funding strategies and opportunities to support your growth. She’ll work with you to map the capital you need, prepare materials for investors and connect you with the right partners.
THE Our Triple & Co. Process
Our engagements follow a structured, repeatable framework tailored to your start‑up’s stage:
Analysis
We audit your current marketing, sales and product efforts to determine immediate actions that increase revenue.
Execution
Unlike consultancies that deliver a slide deck and leave, we execute alongside your team, hiring talent, launching campaigns and refining your funnel.
Strategy
Together we build your Unique Triple Process—a roadmap that covers marketing, sales, customer success, funding and product—aligning around measurable OKRs.
Results
We monitor key metrics, iterate and ensure you see tangible growth. Your “money machine” doesn’t just start—it runs smoothly and scales.
Ready to Triple
Your
Growth?
If you’re ready to stop guessing and start growing, let’s talk. Click the button below to schedule a free discovery call with Lihi Pinto. We’ll discuss your goals, outline a plan and show you how our CMO‑as‑a‑Service can unlock your next stage of growth.